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本文在对电力行业投资决策的分析中引入了行为金融学的观点,认为人是有限理性的。文章从行为金融学的角度对电力行业投资存在的问题进行分析,最后提出了更加理性进行投资的对策和建议。
This paper introduces the view of Behavioral Finance in the analysis of investment decisions in the power industry, and holds that man is bounded rationality. The article analyzes the existing problems of power industry investment from the perspective of behavioral finance, and finally puts forward some countermeasures and suggestions on how to invest more rationally.