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举办书展活动是高校图书馆开展阅读推广服务的重要形式。文章通过网络调研各高校图书馆主题书展服务的情况,介绍了品牌化主题书展、创意化主题书展、新媒体平台应用主题书展、应用智能技术的主题书展、读者策划型主题书展5种具有典型特点的高校图书馆主题书展案例。根据案例的启示,提出了创意主题、线上与线下相结合、联合策展、全媒体宣传和建立主题书展品牌的策略,为我国高校图书馆阅读推广服务提供借鉴与参考。
Holding book fair is an important form of reading promotion service in university library. The article investigates the situation of library book exhibition service through network, introduces five kinds of typical book exhibition including branding theme book exhibition, creative theme book exhibition, new media platform application theme book exhibition, application intelligent technology book exhibition, reader planning theme book exhibition, Case Study of University Library Book Fair. According to the enlightenment of the case, this paper puts forward the strategies of creative theme, combination of online and offline, joint curating, all media propaganda and establishment of theme book fair brand, which can provide reference and reference for reading promotion service of Chinese college library.