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零点,是不预设立场的客观中立研究机构。它运用现代社会调查手段、管理诊断和政策分析技术,融合多年来研究所积累的对中国市场运作和社会文化的深刻理解,组合旗下的“零点调查”(专项市场研究)“前进策略”(转型管理咨询)和“指标数据”(共享性社会群体消费文化研究)和“远景投资”(规范的投资项目选择与运作管理服务),侧重于为植根于大中华市场的杰出本土企业和国际化企业提供专业调查咨询服务。
Zero is an objective and neutral research institution that does not have a predetermined position. It uses modern social investigation methods, management diagnostics and policy analysis techniques, integrates the profound understanding of China’s market operation and social culture accumulated over the years, and integrates its “Zero Survey” (Special Market Research) “Forward Strategy” Management Consulting) and Indicator Data (Consumer Social Studies in Shared Social Groups) and Vision Investments (Standardized Investment Project Selection and Operations Management Services), focusing on developing and internationalizing top local businesses rooted in the Greater China market Enterprises to provide professional survey advisory services.