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国内广告缺的是什么,笔者认为缺的还是创意。而且是幽默的创意。成功的广告创意会让人耳目一新,或者使观众领悟到深刻的人生道理,能使人愉悦地接受广告的信息并长久地记住产品;而失败的广告创意是难以使人得到心灵的震撼的,让人过目即忘。幽默广告以其内庄而外谐的态度,使消费者完全放松对广告的本能的警惕和排斥,在兴奋、愉快的情绪体验中,产生深刻的印象,促进对广告及品牌形成良好态度。难怪有人称幽默广告是吸引眼球的一剂“猛药”。
What is missing in the domestic advertising, the author believes that the lack of or creative. And it’s a funny idea. Successful advertising ideas will refresh people, or make the audience insight into the profound truth of life, can make people happy to accept the advertising information and long-term memory of products; and failed advertising ideas is difficult to make people get the soul shock, People forget it. Humorous advertising with its neat and harmonious attitude, so that consumers completely relax their vigilance and exclusion of the instinct of advertising in the excitement, pleasant emotional experience, have a deep impression, and promote the advertising and brand formation of a good attitude. No wonder some people call humorous ads to attract the eye of a “strong medicine”.