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在麦当劳进入中国市场的十几年时间里,的确赚了不少的钱,也给中国人留下了尚不错的印象。但是,正应了中国“财大气粗谁也不怕”的俗话,麦当劳近期所发生的一系列事件——涨价、关门和不久前的消毒水当红茶卖,麦当劳给人们留下了“变心了”、变横了的感觉。在激烈的市场竞争中,企业遭遇事件危机是常有的事,但如何处理事件危机却能反映出一个企业的素质。尽管麦当劳负面消息连连,但其在危机来临时的种种做法着实让人不敢恭维。1999年可口可乐比利时风波后不
In the more than ten years since McDonald’s entered the Chinese market, it has indeed made a lot of money and also left a good impression on the Chinese people. However, it is fair to say that China’s “wealthy people are not afraid,” as the saying goes, McDonald’s a series of recent incidents - price increases, closing and the recent disinfection of water selling red tea, McDonald’s left a “change of heart” Transfiguration feeling. In the fierce market competition, it is not uncommon for an enterprise to encounter an event crisis, but how to deal with an event crisis can reflect the quality of an enterprise. Although McDonald’s negative news again and again, but its practice in the crisis when it comes to people really flattered. Coca-Cola 1999 Belgium after the storm does not