从"和尚买梳”说营销

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许多企业经营者有这样一种感慨:制造产品难,推销产品占有市场更难!此话有一定的道理。勿庸置疑,目前我国已由计划经济时代的“卖方市场”走向了“买方市场”,产品极其丰富,许多商品已呈饱和态势。如何占有市场,正成为企业兴衰的关键。一个企业,产品生产出来了,最重要的 Many business managers have such a feeling: difficult to create products, market sales of products to sell even more difficult! This remark has some truth. Undoubtedly, at present, our country has moved from a “seller’s market” in the era of planned economy to a “buyer’s market.” Products are extremely rich and many commodities have shown a state of saturation. How to occupy the market is becoming the key to the rise and fall of enterprises. A business, the product is produced, the most important
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