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与报业的扩版增期热、周末版热相呼应,我国广播界近年来也悄悄进行了一场变革。而且这场变革的成果正在日益显现,大批听众回到了收音机旁。它的主要内容就是以设置热线电话、开办热线电话节目和栏目为主要特征的节目综合改革。热线电话在新的节目中扮演了极其重要的角色,对广播的传播方式、功能和效果产生了深刻的影响。它像一股强劲的春风,令广播界“风景这边独好”。
With the expansion of newspaper industry hot, weekend version echoes, China’s broadcasting industry has quietly conducted a revolution in recent years. And the fruits of this change are increasingly apparent, a large number of listeners back to the radio next. Its main content is to set the hotline, hotline shows and programs as the main features of the program comprehensive reform. The hotline plays an extremely important role in the new programming and has a profound impact on how radio is broadcast, its function and effect. It is like a strong spring breeze, so that the radio industry “scenery here is good.”