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对于大数据的应用,数据的广度、分析的维度以及数据的积累,一个都不能少。作为一家户外用品知名企业,探路者从2010年开始建设电商,“最初跟在线下做生意差不多,也不算是完全进入到电商,只是有所接触。直到2011年接手淘宝店,并自建电商平台。然后在2012年销量得到突飞猛进,快速发展到1个多亿的销售额。而今年,预计在探路者及其专属线上品牌阿肯诺与Discovery Expedition的共同作用下,电商销售额将达到2亿到2.5亿元。”在短短3年内能够取得如此成绩,探路者电子商务总经理刘艳丽认为这与大数据的应用密不可分。在她看来,大数据可以帮助企业定位客户群体。比如在推广时,根据消费者的浏览、消费习惯,分析定位哪一部分是我们的消
For the application of big data, the breadth of the data, the analysis of the dimensions and the accumulation of data, none of them. As a well-known outdoor enterprise, Pathfinder has been building e-commerce since 2010, “initially doing business almost online, and not fully entering the e-commerce business but just getting in touch. It took Taobao until 2011 Self-built e-commerce platform and then by 2012 sales have been by leaps and bounds, rapid development to more than 1 billion sales this year, is expected to Pathfinder and its exclusive online brand Akeno and Discovery Expedition’s combined effect, E-commerce sales will reach 200 million to 250 million yuan. ”" In just three years to achieve such a result, Pathfinder e-commerce manager Liu Yanli that this big data applications are inseparable. In her view, big data can help companies target their client base. For example, in the promotion, according to the consumer’s browsing, spending habits, analysis and positioning which part is our consumer