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中国的厨卫行业起源于珠三角地区,最初以国营企业为主,品牌意识和产品品质意识较弱,纯粹采取批发模式进行销售。随着企业发展,国营企业在发展的弊病逐渐暴露出来,这部分企业由于没有及时地根据市场变化进行及时的调整,对烟灶产品的重视度不够,最终纷纷退出了烟灶市场。与此同时,浙江的几大专业烟灶厂家以专业化、品牌化的定位及时切入市场,并以高品质的产品和高端的品牌形象满足了国内消费者对于烟灶产品的消费诉求,逐步占据了市场主流,烟灶行业的品牌格局初步形成。烟灶行业的这一发展历史向我们证明,走品牌化路线、专业化路线才是企业的长期立足之道。
China’s kitchen and toilet industry originated in the Pearl River Delta region, initially dominated by state-owned enterprises, brand awareness and product quality awareness is weak, pure wholesale model to sell. With the development of enterprises, the shortcomings of state-owned enterprises in the development gradually exposed. This part of enterprises did not pay enough attention to the products of the stoves in time because they did not timely adjust according to the market changes and finally quit the stove market one after another. At the same time, several professional Zhejiang stove manufacturers specialized, brand positioning in time to cut into the market, and high-quality products and high-end brand image to meet the domestic consumer demand for consumer products, stoves and gradually occupy The market mainstream, the brand pattern of the smoke stove industry initially formed. This history of the development of the tobacco industry to prove to us, take the brand line, professional line is the long-term business based on the road.