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t一、理论包装是前提所谓理论包装,是指用一种先进、科学并吸引人的原理或对原理的解释,对产品给予理论上的定位。理论包装是产品策划、创意的第一要素,是产品差异化及市场价值所在。首先它必须是学术上的,然后才是社会方面的。产品的理论包装不能等同于产品的卖点。卖点单一、明了,而理论包装则系统、全面、深入,医药保健品的正确卖点应是其理论包装的厚积薄发而不能游离于此,理论包装中包含着产品的卖点,而产品的卖点却无法替代理论包装。同时,对产品的理论包装不是简单
t A theoretical package is the prerequisite The so-called theoretical packaging, refers to the use of an advanced, scientific and attractive principle or the principle of interpretation, to give the product a theoretical position. Theoretical packaging is the first element of product planning and creativity, product differentiation and market value lies. First it must be academic and then social. The theoretical package of the product can not be equated with the product's selling point. The selling point of a single, clear, and the theory of packaging is a systematic, comprehensive, in-depth, the correct selling point of the health care products should be the theoretical package of profound knowledge can not be free from this, the theoretical package contains the selling point of the product, but the product's selling point can not be replaced Theory of packaging. At the same time, the theory of the product packaging is not simple