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产品是企业生存与发展的决定性因素,企业能否拥有特色产品,关键在于企业策划人员对产品企划工作的开展。所谓产品企划,就是指企业如何使自己的产品或产品的构成顺应消费者、市场的需求与动态的市场开发活动的企划。一、产品开发是产品企划的基础日本著名企业家盛田昭夫说过:“企业的本能就是要使自己的产品过时变旧,如果我们自己不这样做,我们的竞争对手会迫使我们的产品成为过时的东西。”
The product is the decisive factor for the survival and development of the enterprise. The key to the enterprise’s ability to own unique products lies in the development of product planning by the enterprise planners. The so-called product planning refers to how enterprises can make their products or products conform to the needs of consumers, markets, and dynamic market development activities. First, product development is the basis for product planning Japanese famous entrepreneur Akio Morita said: “The instinct of companies is to make their products obsolete. If we do not do it ourselves, our competitors will force our products to become Outdated things.”