论文部分内容阅读
企业通过聆听客户声音,主动地将客户的显性知识或隐形知识融合到产品开发过程中,以提高产品上市的成功率。本文以需求层次理论、沉浸理论、技术接受模型和信任理论为基础,通过构建因特网上客户参与产品开发的“动机-行为”模型,实证研究该模型。得出结论:影响客户网上参与产品开发的内部动机和外部动机的因素是不相同的,且两者对客户的网上参与行为具有不同的影响。该研究结论对企业主动地聆听客户声音,以引导其参与需求的诱发,共同开发产品具有重要理论意义和实用价值。
By listening to the voices of customers, companies actively take the customer’s explicit knowledge or invisible knowledge into the product development process to improve the success rate of products to market. Based on the theory of demand hierarchy, immersion theory, technology acceptance model and trust theory, this paper empirically studies the model by constructing the “motivation-behavior” model of customer participation in product development on the Internet. The conclusion is that the factors that affect the internal motivation and external motivation of the client participate in the product development are not the same, and both have different effects on the customer’s online participation. The conclusions of this study have important theoretical significance and practical value for enterprises to take the initiative to listen to the voice of customers in order to guide their participation in the demand induced and jointly develop products.