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根据WTO的协定,我国广告市场于2005年全面对外开放,外资的介入将对中国广告市场产生巨大的影响,本文结合分众传媒的发展模式,从广告公司与传媒两方面简析外资对我国广告业的影响和挑战。
According to the agreement of WTO, the advertising market of our country is fully opened to the public in 2005. The involvement of foreign capital will have a tremendous impact on the advertising market in China. Based on the development model of Focus Media, this article analyzes the impact of foreign investment on China’s advertising industry Impact and challenge.