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销售人员常遇到的问题是:各商超都有自己的种种规范,陈列布置不能完全按照教材上的陈列法则执行。怎么办? 一、商超陈列的精髓:无招胜有招很多消费品企业的培训教材都有“商超陈列法则”。实际上,销售人员在进行商超陈列布置时要受到店方的自身规定,店方的货架和堆头布局规划、竞品/本品在该店的销量基础及客情等诸多因素的制约,不可能完全按照教材上讲的陈列法则去执行。
Sales staff often encountered the problem is: all super-business has its own variety of specifications, display layout can not be completely in accordance with the textbook display rules. How to do? First, the essence of super-business display: There is no trick to win a lot of consumer goods companies have training materials “Supermarket display ”. In fact, the sales staff in the supermarket layout must be subject to the store’s own rules, the store’s shelf and Duitou layout planning, competing products / products sold in the store based on customer and many other factors constraints, Can not be completely in accordance with the teaching materials on the display law to enforce.