论文部分内容阅读
概述1996年全国报纸广告营业额达77.68亿元,占全国广告营业额366亿元的21.2%。(美国1995年的广告费为12393亿美元,日本是367.6亿美元)比上年的64.67亿元增长20.1%,比往年增幅略有下降。也低于全国广告业增长34.2%的速度。报纸广告虽然在专业广告公司、电视、广播、杂志和报纸五大系统中排
In 1996, the national newspaper advertising revenue reached 7.768 billion yuan, accounting for 21.2% of the national advertising revenue of 36.6 billion yuan. (U.S. $ 1,239.3 billion in advertising costs in 1995 and $ 36.76 billion in Japan) increased by 20.1% from 6.467 billion yuan in the previous year, a slight decrease over the previous year. Also lower than the national advertising industry growth of 34.2%. Although the newspaper ads in the professional advertising agencies, television, radio, magazines and newspapers in the top five systems