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新时期社会资源要素的新一轮合理流动,中小城市如何吸引外界资源要素,发展壮大自身并带动一方社会发展,成为一个新的话题;本文结合南充市的发展,尝试从旅游者风险知觉的角度谈中小城市营销,要利用好差异化战略,品牌营销战略,优化旅游资源,提升旅游资源的开放度和支持性,塑造现代文明的旅游地形象。
The new round of rational flow of social resources elements in the new era, how small and medium cities attract external resources, develop and grow their own and lead one of the social development has become a new topic. This paper combines the development of Nanchong City, from the perspective of risk perception of tourists On small and medium-sized city marketing, we should make good use of the differentiated strategy and brand marketing strategy, optimize the tourism resources, enhance the openness and supportiveness of tourism resources, and shape the image of the tourist destination of modern civilization.