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1994年,中国曲协从打造曲艺品牌、活跃基层文化、服务人民群众的初衷出发,授予辽宁省大连市西岗区为全国第一个中国曲艺之乡。从此,中国曲艺之乡(曲艺创作培训基地)在祖国大江南北相继涌现,群众性曲艺活动蓬勃展开,中华曲艺焕发出新的活力。经过20年的不懈努力和艰辛探索,今天,我们已经拥有了43个中国曲艺之乡(曲艺创作培训基地)。本期特别策划栏目,我们选择了常熟、走马镇、广东三地作为样本,解析曲艺之乡生成和传衍因子,探究曲艺之乡建设和管理的成功做法和有益经验,并试图通过曲艺品牌建设的研究,为曲艺之乡未来发展和品牌运用提供可行的理论思考。
Starting from the original intention of creating folk art brand, active grassroots culture and serving the masses, in 1994, Qu Qu Xie was awarded to Xigang District, Dalian City, Liaoning Province as the first hometown of folk art in China. Since then, the hometown of folk art in China (folk art training base) has emerged one after another in the motherland from north to south, mass folk activities flourished, and Chinese folk art rejuvenated. After 20 years of unremitting efforts and hard exploration, today, we already have 43 Chinese Folk Art Hometown (Folk Art Training Base). In this special planning section, we selected Changshu, Zuma Township and Guangdong as samples to analyze the generation and transfer of folk songs, explore the successful practices and useful experiences in the construction and management of folk songs, and try to build the brand through Quyi Research, for the folk art of the future development and brand use to provide viable theoretical thinking.