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我国的各大企业包括广告行业随着我国市场经济的不断发展,渐渐变成了一个更加开放、更加规范的市场。在加入WTO后,各国知名广告企业纷纷来到我国,使我国的广告行业变得更加开放,所以我国广告行业必须加强自身的竞争力,才能在激烈的广告市场的竞争中求发展、求生存。广告公司只有用以低于同行业对手的成本为客户服务,有最低的投入创造最高的价值,才能使自己处于不败之地。
China’s major companies, including the advertising industry, with the continuous development of China’s market economy, has gradually become a more open and more standardized market. After China joined the WTO, well-known advertising companies from all over the world came to our country one after another to make our advertising industry more open. Therefore, the advertising industry in our country must strengthen its own competitiveness in order to survive in the fierce competition in the advertising market. Advertising agencies only to lower the cost of the same industry counterparts for customer service, with the lowest investment to create the highest value, in order to make themselves invincible.