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20世纪80年代以来,中国的电视事业突飞猛进,电视在中国已然成为最有影响力的媒介之一。这30年来,电视频道数量大幅增加,电视节目极大丰富,收视竞争烽烟四起,电视媒体开始逐渐由买方市场向卖方市场转变,受众在市场竞争中的地位越来越明显,越来越重要。电视节目的生产制作也从原先的“为播出而制作”转变到“为收视而制作”。在这背后,市场这双无形的手所起到的作用日益凸显。纵观中国电视大发展的30年,电视节目制作观念
Since the 1980s, the television industry in China has made rapid advances. Television has become one of the most influential media in China. Over the past 30 years, the number of television channels has increased substantially. Television programs have been greatly enriched. Spectator competition has taken shape. Television media has gradually shifted from the buyer’s market to the seller’s market. The audience’s position in the market competition has become more and more evident and increasingly important. Production of television programs from the original “made for the broadcast and ” to “made for the viewing ”. Behind this, the invisible hand of the market has played an increasingly prominent role. Looking at the great development of China’s television for 30 years, the concept of television program production