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从商业运营角度来看,“即看即买”也存在风险,品牌需要精确地预估产量。最近在接受《时代周刊》采访时,Tom Ford表示要放弃“即看即买”了。尝试后又弃用,让业内不得不再次质疑:“即看即买”是否是大家茫然不知病灶之所在而胡乱开出的一剂药方?
From a commercial operating point of view, there is also the risk of “buy on the fly”, and brands need to accurately forecast production. In an interview with Time magazine recently, Tom Ford said he would give up “buy now.” Tried and abandoned, so that the industry had to question it again: “That is to see that is to buy ” Is everybody at a loss I do not know the location of the random out of a random prescription?