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随着商业业态的不断发展,大卖场的方式是当今的主流商业业态之一。面积16.6万平方米、共七层,内涵400多个家居建材品牌的济南红星美凯龙世博家居生活广场就是一站式大卖场的典范。在一个如此庞大的家具建材卖场内,具体品牌的家具终端卖场的选址与布置设计是家具营销中一个非常重要的环节,在具体的终端卖场,消费者亲临家具展示现场精心挑选各种家具,因此选址和布置的成败直接影响到销售业绩的多少。本文将通过对同一经销商旗下“柏森”“、柏家居”两个品牌五家家具终端卖场的分析,探讨应该如何在大型家具卖场中进行品牌家具终端卖场选址与布置。
With the continuous development of business formats, the way hypermarkets are one of the mainstream business formats today. An area of 166,000 square meters, a total of seven layers, more than 400 home building materials brand Jinan Hongxing Macalline Expo Home Living Square is a one-stop supermarkets model. In such a huge furniture building materials stores, the specific brand of furniture terminal stores location and layout design is a very important part of furniture marketing in the specific terminal stores, consumers visit the furniture exhibition site carefully selected a variety of furniture, Therefore, the success or failure of the location and layout directly affect how much sales performance. This article will be through the same dealer’s “Bosen ”, “Bo home ” five furniture terminal stores analysis to explore how large furniture stores in the brand furniture terminal store location and layout.