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随着我国有计划的商品经济的深入发展,瞬息万变的市场信息,就代替了以往国家主管部门下达的指令性计划,成为企业组织生产的晴雨表。能否在眼花缭乱的信息电波面前辨明真伪、抓住时机;能否准确及时地捕捉市场信息,并用于指导生产、指导科研,这不仅关系到企业家的成败,更关系到企业的兴衰。 沙市日用化工总厂就是在轻工业生产由计划走向市场过程中靠市场信息发家的一个例证。从1982年到1986年的短短5年间,他们通过各种途径,依靠从国内外搜集到的市场信息,改进了5种老产品,开发出活力28、马标、美家乐洗衣粉等15种100多个花色型
With the in-depth development of China’s planned commodity economy, the ever-changing market information has replaced the mandatory plan issued by the competent state authorities in the past, and has become a barometer for enterprises to organize production. Whether it is possible to discern the authenticity and seize the opportunity in the face of dazzling information waves; whether it can accurately and timely capture market information and use it to guide production and guide scientific research is not only related to the success or failure of entrepreneurs, but also related to the rise and fall of enterprises. The Shashi Daily Chemical Factory is an example of how market sources have made a fortune in light industry production from planning to market. In just five years from 1982 to 1986, they relied on market information collected from home and abroad in various ways to improve five kinds of old products and develop vigor 28, Ma Biao, and US Jiale washing powder. 15 More than 100 designs