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商业美学是当下电影的重要特征之一,电影艺术性与商业性的联系、冲突受到了大众的广泛关注,处理好两者关系是电影获得长远发展的基础。因而,电影制作方应该利用电影自身特性,促进电影中“美与利益”的有机结合。
Commercial aesthetics is one of the important characteristics of the current film. The artistic and commercial connection between the film and the film has drawn wide public concern. To handle the relationship between the two is the basis for long-term development of the film. Therefore, the film producer should make use of the film’s own characteristics to promote the organic combination of “beauty and interest” in the film.