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海外研学旅游作为一种体验式教学方式,近年来发展迅速。文章基于支付意愿理论,问卷调查并分析了大学生的海外研学旅游支付水平及影响因素。研究结果表明,大学生对于海外研学旅游具有一定的参与意愿,但总体支付水平不高。家庭支付能力,曾经的海外研学旅游经历,以及出国深造的游学动机对支付意愿有显著影响。文章认为要提高大学生的参与,一是要确保“研学”在“旅游”中的比重;二是要发挥高校的主体功能,以非营利性为宗旨。
Overseas research and travel as an experiential teaching method has developed rapidly in recent years. Based on the theory of willingness to pay, the paper investigates and analyzes the undergraduate overseas travel payment and its influencing factors. The results show that college students have a certain willingness to participate in overseas research and tourism, but the overall level of payment is not high. The affordability of the family, the affordability of the family, the past experience in overseas research trips, and the motivation for study abroad have a significant impact on the willingness to pay. The article argues that to improve the participation of college students, one is to ensure the proportion of “research ” in “tourism ”; the other is to give full play to the main functions of colleges and universities, with the aim of nonprofit.