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地市报是报苑中的一支生力军,是区域传播中与受众贴得最近、最具地方特色的报道载体。在媒体竞争格局中,世界性大通讯社拥有国际影响力的优势,国家级党报有着把握大局、主导舆论的优势,专业性大报有着掌控行业资源的优势,广播电视媒体有着以声光音像再现实况及现场直播的优势,互联网有着覆盖面广、海量信息、实时链接、即时互动的优势。地市报要与各路强手抗衡,求得生存发展的一席之地,就必须立足本地,向下开掘。发挥本土优势当是地市报安身立命之本、做大做强之基。
Local newspapers is a newspaper in the new force, is the regional communication with the audience affixed the most recent, the most local characteristics of the carrier. In the media competitive landscape, the world-class large news agencies have the advantage of international influence. The national party newspapers have the advantage of grasping the overall situation and leading the public opinion. The major newspapers have the advantage of controlling the industry resources. The radio and television media have the function of reproducing sound and light images And the advantages of live broadcast, the Internet has a wide coverage, massive information, real-time links, real-time interaction advantages. City newspaper to contend with all the strongman, find a place for survival and development, we must base ourselves on the local, digging down. Play local advantages when the city newspaper to make life the foundation, bigger and stronger base.