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世纪之交给予电视传媒业迅速崛起的契机,科技文明的高度进步和全球经济一体化促进了传媒业的发展,在这一背景下,我国电视业面临着前所未有的压力和挑战,而要迎接挑战必走精品化、品牌化道路。电视传媒成功的改革案例向电视人招示品牌化道路是提升电视传播力的方向,为实施品牌化策略本文提出了相应的对策。
At the turn of the century, given the opportunity of rapid rise of television media industry, the high progress of science and technology civilization and the global economic integration have promoted the development of media industry. Against this background, China’s television industry is facing unprecedented pressure and challenges, but to meet the challenge Must take the fine, the brand of the road. Successful Reform Cases of Television Media To show the brand owners of TV shows is to enhance the direction of television transmission, and put forward corresponding countermeasures for the implementation of brand strategy.