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楚商得益于荆楚独有的文化传承和精神气质。本文对荆楚之地“士大夫”进行了主题资格的界定,选取了具有代表性的士大夫屈原、孙叔敖、陆九渊、张之洞进行代表性案例分析。在对楚商历史阐述上,对楚商形象代表信义兄弟、茅永红、陈东升等人进行代表性分析,将楚商精神进行了折射和定位,总结了楚商精神的五大特点,分别为信义谋天下、感恩具仁义、重人文崇商、敢为天下先、集众家所长。
Chu Shang benefited from Jing Chu unique cultural heritage and spiritual temperament. This article defines the subject qualifications of Jingchu ’s “scholar ”, selects representative representative scholar Qu Yuan, Sun Shuao, Lu Jiuyuan and Zhang Zhidong for representative case analysis. On the historical elaboration of Chu merchants, this article makes a representative analysis of the image of Chu merchant on behalf of the Lutheran Brother, Mao Yonghong and Chen Dongsheng, refrains and locates the spirit of Chu merchant, summarizes the five traits of Chu merchant’s spirit, Thanksgiving with righteousness, emphasis on humanity Chong Shang, dare to be the best in the world, set the house director.