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近年来,国民经济的增长对城市景观设计的重视度提升,城市街道景观广告元素的忽视也体现出我国城市街道景观设计的内涵挖掘的深度不够。基于哈尔滨市中央大街的实际情况,力求在继续保持中央大街特色景观的基础上,从街道景观要素角度对街道景观广告元素设计等方面提出了可实施策略。深入挖掘街道景观的广告元素的优化策略,更好地满足人们对城市街道景观广告元素的特色和内涵需求。
In recent years, the growth of national economy has paid more attention to the urban landscape design. The neglect of urban street landscape advertising elements also shows that the connotation of city street landscape design in our country is not deep enough. Based on the actual situation of Central Street in Harbin, this paper puts forward an implementable strategy from the aspects of street landscape elements on the design of advertising element of street landscape based on the characteristic landscape of Central Avenue. In-depth excavation of street landscape advertising elements of the optimization strategy to better meet the people of the city street advertising elements of the characteristics and connotation of demand.