论文部分内容阅读
将影视剧的情节搭载电视购物的推送,引领观众把对剧中人物的感情投射到商品上,这种情感的连接,虽然耗费工夫,但却是无与伦比的强大。当传统遇上了瓶颈。在过去传统的连续剧时代,家家户户紧守着电视机,没有手机,没有笔记本,更遑论所谓的平板。对于广告品牌主来说,黄金时段的收视率,忠实地表达了观众的专注度。于是他们大把大把地往里扔钱,粗暴就是美。对于影视作品供货商来说,电视台有了广告收入,自然花钱买剧不手软,而有了主要的现金流,影视公司
The film and television drama plot equipped with television shopping push, leading the audience to cast the feelings of the characters projected onto the merchandise, this emotional connection, although time-consuming, but it is unparalleled and powerful. When the traditional encounter a bottleneck. In the traditional era of the traditional drama series, every household stuck to the television set, without a cell phone and without a laptop, let alone the so-called tablet. For advertising brand owners, the prime time ratings, faithfully expressed the audience’s concentration. So they throw a lot of money inside out, rough is the United States. For film and television works suppliers, television stations with advertising revenue, naturally spend money to buy the play is not soft, and have a major cash flow, film and television companies