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我国加入WTO以来,国际交流日益频繁,尤其是跨文化交际活动。人们在不同的文化背景下,在进行跨文化交流中语用失误的发生是常常遇到,本文基于此出发点,从语用失误的内涵出发,分析语用失误出现的原因及避免问题出现的启示,对跨文化交际过程中语用进行分析研究。随着全球经济文化的发展,世界各国之间的交流与和合作日渐频繁,交流也从原先的政治、经济等方面扩展到了文化方面。跨文化交际学、对比语言学及语用学等学科在国内
Since China’s accession to the WTO, international exchanges have become increasingly frequent, especially in cross-cultural activities. In different cultural backgrounds, people often encounter pragmatic failures in intercultural communication. Based on this starting point, this article analyzes the causes of pragmatic failures and the implications for avoiding the problems based on the connotation of pragmatic failures , Pragmatic analysis of cross-cultural communication process. With the global economic and cultural development, exchanges and cooperation among countries in the world have become increasingly frequent, and exchanges have expanded from the original political and economic aspects to the cultural aspects. Intercultural communication, comparative linguistics and pragmatics and other disciplines in the country