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罗冠是2003年新上市的服装品牌,从属于罗蒙麾下,它主要针对30岁左右的白领男性所设计。其产品包括男士商务休闲服饰。“商务休闲”是中国本土新兴的服装概念,它摈弃了原有正装和休闲装各自独立的思路,将商务、休闲两种不同风格的服装相融通,受到了当前年轻男性白领的青睐。 2003年罗冠首次尝试广告投放,并选择与奥美广告公司合作。在这则广告的创意上奥美人认为:既然“商务休闲”是一个新的服装趋势,就该用一种新的
Luo crown is the new listing in 2003 clothing brand, subordinate to Romon under the command of, it is mainly aimed at 30-year-old white-collar men designed. Its products include men’s business and casual wear. “Business Casual” is a new concept of apparel in China. It abandons the independent ideas of the original formalwear and casual wear, merging the business and leisure clothing of two different styles, and is favored by the current young white-collar workers. Luo crown for the first time in 2003 tried to advertise, and choose to cooperate with Ogilvy & Mather advertising company. In this creative advertising Ogilvy & Mather think: Since “business casual” is a new trend of clothing, we should use a new