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平面广告中的视觉图形设计是一种用视觉语意与人交流的艺术行为,使受众人群能够在最短的时间内了解更多的信息,同时又使图形本身富含艺术性、哲理性和文化底蕴,引发受众的感知经验和情感共鸣,并最终得到认同。浪漫图形的创造正是以寻求挖掘受众内心深处的复杂情感,分析受众心理,找出矛盾中最强烈的部分为创作依据的。它是一种高智慧加高情感的艺术表现,是智慧与情感的相融。
The visual graphic design in print ads is a kind of artistic activity of communicating with people with visual semantics so that the audience can know more information in the shortest time and at the same time make the graphic itself rich in artistic, philosophical and cultural contents, Initiate the audience’s perception of experience and emotional resonance, and eventually be recognized. The creation of romantic graphics is to find out the complex emotions in the hearts of audiences, analyze the psychology of audiences, and find the strongest part of contradictions as basis for creation. It is a kind of high wisdom and artistic expression of emotion, which is the blending of wisdom and emotion.