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在新的时代环境里,纯文学刊物面临生存窘境,其背后是文学的精英化和大众化之争,作家被“去精英化”的痛苦和文学刊物勉为其难的调和。《江南》异军突起,游刃市场,形成良好的品牌形象,被冠之为“《江南》现象”。本文从《江南》堪称先锋的尝试和成功的经验中审视、解析文化环境与期刊行为的关系,及在新的文化环境下文学刊物在精英化与大众化之间不断调和的努力和最终选择,以给焦虑的纯文学刊物一定的启示。
In the new era environment, plain literary journals are faced with the dilemma of survival. Behind this is the dispute between the elitism and popularization of literature. Writers are reluctantly reconciled with the pain of “de-elitism” and literary journals. The emergence of “Jiangnan” has sprung up everywhere. It has formed a good brand image and is entitled as “Jiangnan” phenomenon. This paper examines the relationship between cultural environment and journal behavior from the pioneering attempts and successful experiences of “Jiangnan”, analyzes the efforts and final choices of literary publications between elites and popularization in the new cultural environment, Enlightenment to Anxious Literary Journals.