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当今中国,早已进入电子信息时代,人们接受信息的方式和渠道都发生了重大变化。很多年前人们的信息接收方式还停留在纸媒,也就是报纸和杂志。而现在,人们有了多功能手机,平板电脑,随时随地都可以浏览信息。不仅信息大量涌入人们生活,信息接收方式也发生了变化。面对电子信息高速发展的时代,很多纸媒都被淹没在时代的潮流中,虽然近几年纸媒行业不断改革创新,但是,面临时代的压力和挑战,纸媒必须实现华丽转身,才能在传媒时代永葆青春。本文就当今纸媒传播的现状进行研究,提出切实可行的改革创新的建议。
Nowadays, China has entered the era of electronic information, and major changes have taken place in the ways and channels for people to receive information. Many years ago, people’s way of receiving information remained in paper media, that is, newspapers and magazines. And now, people have multi-function phones, tablets and can browse information anytime, anywhere. Not only the influx of information into people’s lives, information reception methods have also changed. In the era of the rapid development of electronic information, many paper media are submerged in the trend of the times. Although the paper media industry has been constantly undergoing reforms and innovations in recent years, facing the pressure and challenges of the times, paper media must realize magnificent turn around, Bao youth. This paper studies the current situation of paper and media communication and puts forward some suggestions on reform and innovation.