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商业模式的变革,能带来大量的市场份额和高利润,当然也存在一定的操作风险。直营与代理作为两种最传统,也是最普遍的营销模式,在新商业环境下如何顺应市场发展?实践者给出我们答案。透过行业知名企业开利泵业(集团)有限公司的渠道变革探索,我们看到一种全新的商业模式,并在一年多来的实践中得到有效验证,即从传统的销售模式中华丽转身,全面推行专注于满足客户个性需求和商业模式创新的新营销理念,角色定位则从纯粹的销售商成功地转型为一站式品牌加盟运营商。
Business model changes, can bring a lot of market share and high profits, of course, there are certain operational risks. Direct and agency as the two most traditional and the most common marketing model, in the new business environment, how to comply with market development? Practitioners give us the answer. Through the exploration of the channel changes of the well-known enterprise Carrier Pump (Group) Co., Ltd., we have seen a brand-new business model that has been effectively verified in more than a year’s practice that from the traditional sales model, Turn around, the full implementation of new marketing ideas focused on customer needs and business model innovation, the role of the brand from a purely successful transformation of one-stop brand to join the operator.