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由于广告在现代商品社会中发挥着重要的作用,广告的翻译就显得尤为重要。它既要讲究翻译中的对等原则,还要具备一定的翻译技巧。
Since advertising plays an important role in modern commodity society, the translation of advertisements is particularly important. It should not only pay attention to the principle of equivalence in translation, but also must have some translation skills.