国产摩托和客车在东南亚的不同遭遇引发的深层思考

• 作 者: 刘云
• 出 处: 商用汽车
• 发表日期: 2007年01期
• 关键词: 摩托车 客车 东南亚 日本 中国 世界名牌 美元 市场 品牌效应 竞争策略 价格大战 销售量 销售额 消费者 质量 印象 利润 技术 挤出 地位

The fact is that in the Southeast Asian market, China’s coach products beat those from Japan, while China’s motor products were beaten by Japanese competitors. The author raises the question of why this is happening and encourages thought on what is the best strategy for building international branding.

The fact is that in the Southeast Asian market, China’s coach products beat those from Japan, while China’s motor products were beaten by Japanese competitors. The author raises the question why why this is happening and encourages thought on what is the best strategy for building international branding.