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记者:请简要谈一下铜牛这个品牌的发展历程。林士昌:北京铜牛集团公司的前身是北京人民针织厂,始建于1952年,1965年改名为北京针织总厂,1975年体制改革成立了北京第一、第二、第三针织厂等,是当时北京最大的国有针织企业,产品以厚、细、匀、平而闻名全国。大约在60年代,我们有四个品牌,分别是北海、长城、铜牛、曙光。70年代末80年代初,国家已经改革开放,北京市开始发展旅游,随之发展起来的是旅游产品。当时我们就注册了这几个牌子,到各个旅游景点卖以文化衫为主的旅游产品。服装的图案跟着牌子走,长城图案、北海图案、曙光图案、铜牛图案,其中以铜牛卖的比较好。
Reporter: Please briefly talk about the development of the brand of copper cattle. Lin Shichang: The predecessor of the Beijing Tongni Group Company was the Beijing People’s Knitting Factory. It was founded in 1952. In 1965, it was renamed the Beijing Knitting Factory. In 1975, the first, second, and third knitting factories in Beijing were established. It was the largest state-owned knitting company in Beijing at the time and its products were famous for being thick, fine, uniform and even. Around the 1960s, we had four brands, namely the North Sea, the Great Wall, Tongniu and Shuguang. In the late 1970s and early 1980s, the country had been reformed and opened up, and Beijing began to develop tourism. What followed was the development of tourism products. At that time, we registered these brands and sold cultural products based on tourist products to tourist attractions. The pattern of the clothing follows the brand, the Great Wall pattern, the North Sea pattern, the twilight pattern, and the copper cow pattern, among which the copper bull sells better.