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与9.11事件所带来的世界剧变相比,中国的广告界2001年种种变化简直就是小菜一碟。例如2％的限额的问题,再如广告界两极分化问题,还有金融资本参与问题等等。不过小菜归小菜,对于养家糊口的广告人来说,广告公司的兴哀沉浮,媒介经营的上涨下跌,都是至关重要的事情。尤其是今年9.11以来,行情看跌,广告人忧心忡忡,今年怎么办?明年该有什么对策?总之,一片愁云暗雾。
Compared with the drastic changes in the world brought about by the September 11 attacks, the changes made by China’s advertising industry in 2001 are simply a piece of cake. Such as the question of a quota of 2%, such as the polarization of the advertising industry, the issue of financial capital participation and so on. However, a small belong to the small dishes, for the breadwinner, the ups and downs of advertising companies ups and downs, the rise and fall of media operations, are all crucial matters. Especially since September 11 this year, the market is bearish, advertising people are worried, how to do this year? What measures next year? In short, a gloomy dark fog.