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[目的]评价广州越秀区开展防癌健康教育的方式和效果 ,探讨适用于社区开展的有效的防癌健康教育方式。[方法]对区内所辖居民进行为期4年的防癌健康教育 ,活动前后分别调查居民对肿瘤的认识及肿瘤知识来源 ,并进行统计分析。[结果]①防癌健康教育活动内容和方式包括新闻发布会、大型宣教咨询活动、常见肿瘤宣传折页等。②活动后居民通过广播和电视、宣传板报/小册子等方式而获得癌症知识的人数明显增多。③居民最喜欢获得防癌知识方式依次是广播/电视、读报纸/杂志等。居民对肿瘤防治知识的知晓率从7.9%提高到82.9%,防癌健康教育的参与率由29.9%提高到87.0%。[结论]社区防癌健康教育是一项可显著提高社会效益的群体性活动 ;被动性的防癌健康教育方式居民易于接受 ,为最好的社区防癌健康教育方式 ;主动性的防癌健康教育方式有利于提高基层干部的肿瘤防治相关知识 ,有助于社区防癌健康教育网络的形成。
[Objective] To evaluate the ways and effects of anti-cancer health education in Yuexiu District of Guangzhou and explore effective anti-cancer health education methods suitable for community development. [Methods] Residents under the jurisdiction of the district for a period of 4 years of anti-cancer health education, residents were investigated before and after understanding of cancer and cancer sources of knowledge, and statistical analysis. [Results] ① The contents and methods of anti-cancer health education activities include press conference, large-scale mission consultation activities, and common tumor promotion leaflets. ② After the activity, the number of residents who got cancer knowledge through radio, television, publicity bulletin / brochure and so on increased significantly. ③ residents most like access to cancer prevention knowledge followed by radio / television, newspapers / magazines. Residents awareness of cancer prevention awareness increased from 7.9% to 82.9%, anti-cancer health education participation rate increased from 29.9% to 87.0%. [Conclusion] Community anti-cancer health education is a group activity that can significantly improve social benefits; passive anti-cancer health education is easy for residents to accept, as the best community anti-cancer health education mode; proactive anti-cancer health Education is conducive to improving grassroots cadre prevention and treatment of cancer-related knowledge, contribute to the formation of a network of community cancer prevention and health education.