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追求正效应、期求高效应,避免低效应、防范负效应,是新闻传媒和广大新闻工作者的共同愿望。我国媒体特别是主流媒体在正面报道工作方面取得了有目共睹的成绩,促进了社会的健康、有序发展。但是,有些媒体受传播理念、表现手法等因素的制约,造成受众对正面报道的误读、误判,甚至有悖于传播初衷,从而影响了其功能作用的发挥。为此,本期《专题研究》围绕正面报道出现负效应的影响因素、新闻人的辩证思维、如何避免信息“误读”等方面,约请业内人士展开讨论,以期对同行有所裨益。
It is the common desire of the news media and the majority of journalists to pursue positive effects, to seek high efficiency and avoid low efficiency and to prevent negative effects. The media in our country, especially the mainstream media, have made remarkable achievements in the positive reporting and promoted the healthy and orderly development of the society. However, some media are constrained by such factors as the concept of communication and expression technique, which causes misunderstanding and misjudgment of positive reports by the audience, which even runs counter to the original intention of communication and thus affects its function and function. To this end, this issue of “special study” around the positive impact of the negative impact of factors reported, the news of the dialectical thinking, how to avoid the information “misread ” and other aspects of the industry to invite people to discuss in order to benefit peers.