论文部分内容阅读
报纸、广播、电视、网络、手机短信……每天刊载、播发的消息不计其数,然而,不少“读者”拿起报纸、打开电视,还是说没多少“看点”。究其原因,不是媒体缺信息,而是缺乏能争抢读者眼球的有效信息。
Newspapers, radio, television, Internet, mobile phone text messages, etc ... Every day, there are countless announcements. However, many “readers” pick up newspapers, turn on the television, or say “no less.” The reason is not the lack of media information, but the lack of effective information to grab the eye of the reader.