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广播电视产业是世界上最具发展潜力的新兴产业之一。杨志毅的文章《广电产业的开发和经营策略》认为， 应该充分利用自身的资源优势，遵循市场规律，把握经营策略，寻求更多商机，这是发展广播电视产业的关键所在。
The radio and television industry is one of the emerging industries with the most potential for development in the world. Yang Zhiyi’s article entitled “Development and Business Strategy of Radio and Television Industry” holds that the key to developing the radio and television industry lies in making full use of its own resources, following the laws of the market, grasping business strategies and seeking more business opportunities.