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广告的设计需要建设视觉的生态文明,然而在现代的广告当中到处充斥着一些不文明的地方,本文就基于当前中国的广告设计的重大问题,从生态文明的思维出发,探索如何架构中国广告设计当中的生态文明,就是如何杜绝有色广告,停止使用美女等媚俗的手段,同时引导人们正确的消费观。
However, modern advertising is full of some uncivilized places. Based on the current major issues of advertising design in China, starting from the thinking of ecological civilization, this article explores how to structure Chinese advertising design Among the ecological civilization, is how to eliminate colored advertising, stop using beauty and other kitsch means, at the same time to guide people the correct view of consumption.