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江泽民同志关于“三个代表”的论述,提出了中国共产党代表先进文化的发展方向的要求。作为大众传媒的新闻载体,应该给人们提供高品位的精神产品,但目前在大众传播领域,无论是报纸还是电视或是广播,经常发生一些值得引起注意的“媚俗”现象。这种现象不能代表先进文化的发展方向,它不是新闻传播媒体的主流,却有比较大的市场。大家都觉得媚俗是令人鄙视的。遗憾的是,对媚俗的认识目前仍未取得一致认同,没有达到大家都真正鄙视的程度。新闻媒体的媚俗现象,表现在如下方面:一是对受众,即对读者、听众、观众媚俗。商家把顾客视为上帝,这是毋庸置
Comrade Jiang Zemin’s discussion on “three represents ” put forward the requirements of the CPC on behalf of the development direction of the advanced culture. As a media carrier of the mass media, people should be provided with high-quality spiritual products. However, in the field of mass media, there are often some notable “kitsch” phenomena in newspapers, television or radio. This phenomenon can not represent the direction of development of advanced culture. It is not the mainstream of news media but has a relatively large market. We all think kitsch is despicable. Unfortunately, the understanding of kitsch is still not yet unanimously agreed, did not reach the extent we all really despise. The phenomenon of kitsch in the news media is manifested in the following aspects: First, it kitsch on audiences, that is, readers, audiences and audiences. Businesses consider customers as God, it is indisputable