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1元,很简单,但是创意思考的过程却不简单。最初我们的尝试其实并不成功,那时正值世界杯,1元与世界杯话题的结合,虽然我们创意部觉得很有趣,也有一些比较搞怪的想法,但最终出街的第一张平面,在APP下载效果上,有点惨淡。但是紧接着我们的调整和修改,开始让整个状况回升,慢慢地找到了感觉。当我们开始着手电视广告的创作时,我们希望从新的角度去做一些突破。在一连串的创意头脑风暴之后,我们开始考虑这个电视广告所首选
1 yuan, very simple, but creative thinking process is not simple. Initially our attempt actually did not succeed, at that time coincided with the World Cup, 1 yuan and the World Cup topic combination, although our creative department is very interesting, there are some more funny ideas, but eventually the first plane out of the street, APP Download effect, a bit bleak. But then our adjustment and modification, began to make the whole situation picked up, slowly found the feeling. When we started working on the creation of television commercials, we wanted to make some breakthroughs from a new perspective. After a series of creative brainstormes, we started to think about this television commercial