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本文以一次博弈为分析的起点,研究了奶业产业链中乳制品企业和奶农行为主体间在一次博弈、重复博弈的战略选择。分析表明,如果乳制品企业和奶农进行一次博弈,毁约便成为两者的理性选择;如果两者进行有限次重复博弈,其结果是一次性博弈均衡结果的简单反复;如果两者之间进行无限次重复博弈,就能够得到最优的帕累托均衡点,选择(履约,履约)是最优策略,两者将形成良性的合作关系。最后,本文提出了促进乳制品企业和奶农建立稳定合作关系的对策建议。
Based on a game theory, this paper studies the strategic choice between a game and a repeated game between dairy companies and dairy farmers in dairy industry chain. The analysis shows that if a dairy company and dairy farmers make a game, breach of contract becomes the rational choice of both; if the two are limited and repeated games, the result is a simple iteration of the one-time game equilibrium; if the two Infinite repeated game, we can get the optimal Pareto equilibrium point, choose (performance, performance) is the best strategy, the two will form a benign relationship of cooperation. Finally, this article puts forward countermeasures and suggestions to promote the establishment of stable cooperative relations between dairy enterprises and dairy farmers.