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近年来,随着市政改造力度的加大和周边商业网点的发展,南京路面临的竞争形势非常严峻,日均客流比过去减少近一半,商业布局雷同、经营结构单一等问题逐渐暴露。一份调查显示,南京东路的零售业与生活服务、娱乐的消费比重是3.8:1,在这条路上,光综合性的大百货商店就有10家。由于经营结构雷同、商品结构层次偏低,配套设施欠缺,“中华商业第一街”
In recent years, along with the intensification of municipal reform and the development of surrounding commercial outlets, the competition situation facing Nanjing Road is very grim. The average daily passenger flow is reduced by nearly half compared with the past. The problems of similar commercial layout and single operation structure are gradually exposed. A survey shows that Nanjing East Road, retail sales and lifestyle services, entertainment consumption share of 3.8: 1, in this way, there are 10 large light integrated stores. Due to the same management structure, low level of commodity structure and lack of supporting facilities, “China Commercial First Street”