微时代传统媒体应对策略断想

• 作 者: 王新宇
• 机 构: 辽宁盘锦广播电视台党委,
• 出 处: 中国广播电视学刊
• 发表日期: 2014年01期
• 关键词: 生态景观 危言 信息大爆炸 职业修养 谣言 传播特征 传播模式 现实矛盾 极化现象 自媒体

在信息大爆炸与人们分散的注意力共存的现实矛盾中,“微言”的碎片化、浅表化、随意性与极端化表达等诸多弊端也日益凸显。大量事实证明,面对“生态景观奇特”的微时代,传统媒体自觉提升职业修养,是时代赋予的历史重任,是防微杜渐,防止“微言”演变为“危言”乃至衍生成社会危害的道义与担当。

In the real contradictions between the big bang and people’s distracted coexistence, many shortcomings such as fragmentation, superficiality, arbitrariness and extreme expression of “micro-language ” are also increasingly prominent. A large number of facts have proved that in the micro era of “peculiar ecological landscape”, traditional media consciously upgrade their vocational training is the historic task entrusted by the times. They are a preventive measure to prevent “micro-language” from becoming “dangerous” and even derivative Moral harm and social responsibility.