论文部分内容阅读
目前,对电子商务是举国上下街谈巷议,其势如火如荼,关于电子商务的图书、文章也随处可见,但其中良莠不齐,最近由中国经济出版社出版的《电子商务的理论与实战——全球大局观下的中国电子商务》一书却是一本值得一读的难得的好书。著者是早年毕业于清华大学、现为实华开公司总裁的曾强先生。全书共14章,主要包括以下内容:全球大局观、整体互动化与结构信息化、电子商务革命的起源、发展走向、电子商务概况、
At present, the e-commerce is up and down the country talking about the street, its potential full swing, on e-commerce books, articles can be seen everywhere, but mixed, recently published by China Economic Publishing House “theory and actual combat e-commerce - under the overall situation of the world Chinese e-commerce, ”a book is a rare book worth reading. The author is a graduated from Tsinghua University in early years, is now president of the firm to open real Mr. Qiang. The book consists of 14 chapters, including the following: Global concept of the overall interaction and the structure of information technology, the origin of e-commerce revolution, the development trend of e-commerce overview,